Writer, editor, moderator and consultant

Moderating

Press launches, round tables, interviews, panel discussions, galas.

Talks.

Having worked as a journalist for many years, including anchoring Sweden’s most watched television news programme Rapport, Elna knows how to navigate an event involving any form of public speaking, be it a smaller round table discussion, a one-on-one discussion in front of an audience or a full-blown gala with or without cameras. From pre-interviews to making guest speakers feel comfortable and listened to, she can take care of moderating your event from start to finish in three languages - English, Swedish and Finnish.

Selected previous work:

  • Several press events for Iittala in Sweden, including the launch of Filigraani, a glass collection by Inga Sempé in 2022, and Arabia’s 150-year anniversary in 2023. Moderating the event and interviewing the designers in front of a live audience. Language: Swedish and English.

  • A panel discussion as part of the Culture in Almedalen event during the Almedalen political week in Sweden, focussing on the role of culture in a country’s defence and resilience. Live audience and live stream. Language: Swedish.

  • A webinar on Finland’s and Sweden’s road to NATO organised by the Swedish Chamber of Commerce for the UK and Miltton Public Affairs in 2022. Moderating the event and interviewing several high level speakers, including ambassadors, ministers and security experts. Language: English.

  • The Baltic Sea Festival 20 years at Berwaldhallen concert hall in 2022; a talk on the music, the encounters and the environmental work the festival has contributed to. A live panel discussion, which was also streamed, with acclaimed conductor Esa-Pekka Salonen, Berwaldhallen’s CEO Staffan Becker and marine biologist Anna Törnroos-Remes among others. Language: Swedish.

  • Several talks at the Finnish Institute in Stockholm, including a design talk with participants from Svenskt Tenn and Finarte on collaborations between artists and companies in 2023 as part of Stockholm Design Week, and a talk on inclusivity in fashion in 2021. Language: English.